Diversity can help decipher the disruption of YouTube and Vine sensations

Diversity can help decipher the disruption of YouTube and Vine sensations

Stars like Zoella are indicative of the disruption happening in advertising and marketing, but how can agencies follow suit? Diversity is the answer. Zoella. Zoe Sugg, aka Zoella, has attracted more than 4m views on her YouTube channel. Photograph: Ray …

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