Surprise! Retailers no longer can track iPhone users by Wi-Fi in stores

Surprise! Retailers no longer can track iPhone users by Wi-Fi in stores

Well, a retailer could, once. But the merchant would never know if the shopper returns because iOS 8 randomizes the device ID every time it connects to a Wi-Fi network. The solution? No surprise! Beacons. Lead Photo. When Apple Inc. made the latest …

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