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Mobile

Sea-Tac's mobile network strength lags, ranking No. 31
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Travelers line-up at a security check-point at Seattle-Tacoma International Airport, which ranked No. 31 on RootMetrics' list of mobile network strength at the country's 50 busiest airports. (Elaine Thompson/The Associated Press). The rankings, by ... [...]
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Opinion: Micro market-guided analytics can boost profit for mobile operators
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When telecom operators analyse their performance, they often find ten cities in a country account for around 60% of their revenue. If they only focus on these ten cities, which will also be the focus of their competitors, that leaves a huge amount of ... [...]
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MWC 2016: What's on the agenda as the mobile industry tries to sustain long …
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"4.5G is becoming a new network benchmark," said Qiu Heng, President of Wireless Network Marketing Operation at Huawei at a recent event. "4.5G is great, but we don't want to wait until 2020 to use it. You can use it now. "It is an evolution from the ... [...]
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Kochava Raises the Bar for Transparency and Efficiency in Mobile Campaigns …
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These can include device operating system version conditions, redirecting customers to geo-specific app stores, or creating a single link for off-network marketing (email, SMS, company website or social, for example). This enables a seamless and ... [...]
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Twitter tells marketers that 90% of videos are viewed on mobile as it …
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Twitter has addressed rumours about its Beyond 140 project, acknowledging plans to develop the platform in light of reports that it is to allow users to post 10,000 character updates. The comments were made at the firm's Plan for 2016 showcase, which ... [...]
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Twitter tells Marketers that 90% of videos are viewed on mobile and confirms …
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Twitter confirmed to marketers that long form Tweets will land on the platform shortly at its Plan for 2016 event today (28 January). The showcase, aimed at advertisers, featured talks from the social network's product marketing manager Lucy O'Dwyer ... [...]
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